$ whoami

I reverse-engineer technical products into stories and developer assets.

I started out in SaaS marketing and what we'd now call traditional SEO. I spent years chasing rankings, surviving algorithm updates, and learning how technical products earn attention.

But curiosity kept pulling me closer to the product itself. I wanted to understand how things worked, build with them, break them, and explain what I found.

I earned an Advanced Diploma in Software Engineering, specialising in AI and Machine Learning, and started bringing both worlds together.

These days, I research technical products from first principles and turn what I learn into integrations, starter templates, demos, tutorials, documentation, and technical content that help developers understand, trust, and adopt them.

I think like a marketer, build like an engineer, and write like a human.